The Story of Africology
For a skincare brand, Africology has unusual roots.
From its humble beginnings 15 years ago at the kitchen table of founder Renchia Droganis, Africology has grown into South Africa’s leading natural and ethical skincare brand and is quickly spreading its wings across the globe. But it’s not its kitchen table origins that sets Africology apart — it’s the fact that the company was born out of a desire to help heal the wounds inflicted on Africa by apartheid.
Renchia’s background as a counsellor and therapist involved working with victims of apartheid to support them in finding the strength to testify in court. She worked for an organisation that not only helped people who had grown up without an education learn to read and write, but gave them a chance to heal past pain and nurture a healthy self-esteem and this is what Renchia focussed on during her counselling sessions.
She began to research plant extracts, aromatherapy and formulations so that she could create bespoke skincare products for her clients — mixing essential oils to help them according to their physical and emotional needs.
“I wanted to capture the healing essences of Africa,” she says. “It was, and still is, my intention that Africology products should deliver a message of wellbeing — not just on a physical level, but on a spiritual one too.”
Today, Renchia still uses her intuitive ability to select herbs, plants and oils for her formulations and now grows many of the ingredients used in Africology products on her own farm. Lavender and roses are grown there, together with ingredients indigenous to Africa, including aloe ferox, rooibos, marula and African potato.
What started as a desire to help people affected by the cruelties of apartheid has grown into a successful, ethical and cruelty-free brand that supports fair trade and local communities in Africa while giving the world the benefits of its therapeutic skincare.